LiveRamp has expanded its ChatGPT Ads integration beyond conversion measurement to include first-party audience activation, allowing marketers to use RampID-linked CRM, loyalty, behavioral, web and app data to build Custom Audiences in 11 markets, with broader expansion planned.
OpenAI introduced Dots at DevDay on September 29, 2026, bringing persistent AI agents to ChatGPT that can carry context across marketing tasks — from research to content drafting — without requiring a new prompt each time conditions change. The launch initially targets ChatGPT Pro, Business Premium and Enterprise users, with one Dot per user. No independent performance data has yet been published.
OpenAI introduced Dots on September 29, 2026 — persistent AI agents powered by GPT-6 Astra that can maintain context, operate across more than 4,000 connected apps, and continue working toward goals without waiting for a new user prompt. The rollout begins across Pro, Business Premium, and Enterprise plans, with implications for marketing operations, content workflows, and enterprise governance.
Jon Miller, co-founder of Marketo, and Nick Bonfiglio, Marketo's former EVP of Global Product, launched Phave on September 23, 2026 — a marketing automation platform whose AI engine, Maestro, sequences marketing touches for individuals, accounts, and buying groups rather than relying on fixed rule-based journeys. Priced at $36,000 per year, Phave positions itself as a direct replacement for Marketo, HubSpot, Pardot, and Eloqua.
Stagwell's chief AI officer John Kahan has outlined how the challenger holding company is using Palantir's platform-agnostic data infrastructure and Harvard-certified differential privacy to build an AI-powered marketing platform it says outflanks competitors on flexibility and data protection.
New LinkedIn research finds 88% of Australian B2B marketers believe their company's future growth depends on engaging Gen Z and Millennial decision-makers, as LinkedIn platform data shows those generations now hold 48% of Australian leadership roles — up from 35% in 2016. The study points to expert-voice content and trusted professional networks as the most effective strategies for reaching younger buyers, while credibility is increasingly rated above visibility as AI reshapes brand discovery.
Iterable has unveiled a major Fall Product Release adding native RCS messaging, Nova Conversations, an Integrations Hub, and new Nova Intelligence Agents to its AI customer engagement platform. The company says the update is designed to connect fragmented customer data across the marketing stack and create a continuous intelligence loop in which every interaction informs the next.
Stensul has announced the beta availability of an integration with Salesforce Marketing Cloud Next, enabling enterprise marketing teams and AI agents to create and personalize email campaigns using Salesforce data while maintaining governance controls. General availability is planned for Q4 2026.
NoimosAI, developed by AGOS LABS TECHNOLOGIES LTD, has introduced a Customer Engagement Agent that allows marketers to describe campaign goals in plain language and have the AI automatically generate behavior-based engagement flows, covering segmentation, email content, branching logic, and performance tracking.
Conversational AI tools are fragmenting the traditional retail search journey, forcing brands to rethink how they structure product data, create content, and measure visibility. Experts say success now hinges on verified product knowledge graphs, schema markup, and cross-functional teams — not keyword density and backlinks.