Platform Watch
  • GOOGL343.50+1.6%
  • MSFT517.53+0.9%
  • META728.08+0.3%
  • RDDT147.86-1.1%
  • HUBS214.53-1.3%
  • ADBE237.69-1.5%
  • CRM234.69-0.8%
The archive

Search this newsroom.

10 stories for “Custom Audiences”Page 1 of 1
Content Operations

OpenAI Launches Dots Persistent Agent at DevDay, Targeting Marketing Workflows

OpenAI introduced Dots at DevDay on September 29, 2026, bringing persistent AI agents to ChatGPT that can carry context across marketing tasks — from research to content drafting — without requiring a new prompt each time conditions change. The launch initially targets ChatGPT Pro, Business Premium and Enterprise users, with one Dot per user. No independent performance data has yet been published.

2 min read
Content Operations

OpenAI launches Dots, persistent AI agents aimed at continuous marketing and enterprise work

OpenAI introduced Dots on September 29, 2026 — persistent AI agents powered by GPT-6 Astra that can maintain context, operate across more than 4,000 connected apps, and continue working toward goals without waiting for a new user prompt. The rollout begins across Pro, Business Premium, and Enterprise plans, with implications for marketing operations, content workflows, and enterprise governance.

3 min read
Buyer Behavior

Marketo co-founder Jon Miller launches Phave, an AI-driven marketing automation platform targeting buying groups

Jon Miller, co-founder of Marketo, and Nick Bonfiglio, Marketo's former EVP of Global Product, launched Phave on September 23, 2026 — a marketing automation platform whose AI engine, Maestro, sequences marketing touches for individuals, accounts, and buying groups rather than relying on fixed rule-based journeys. Priced at $36,000 per year, Phave positions itself as a direct replacement for Marketo, HubSpot, Pardot, and Eloqua.

4 min read
Buyer Behavior

LinkedIn Research: 88% of Australian B2B Marketers Prioritise Younger Decision-Makers as Gen Z and Millennials Near Half of Leadership Roles

New LinkedIn research finds 88% of Australian B2B marketers believe their company's future growth depends on engaging Gen Z and Millennial decision-makers, as LinkedIn platform data shows those generations now hold 48% of Australian leadership roles — up from 35% in 2016. The study points to expert-voice content and trusted professional networks as the most effective strategies for reaching younger buyers, while credibility is increasingly rated above visibility as AI reshapes brand discovery.

4 min read
Content Operations

Iterable Launches Fall Product Release With Native RCS, Nova Conversations, and AI Agents to Close Marketing's "Context Gap"

Iterable has unveiled a major Fall Product Release adding native RCS messaging, Nova Conversations, an Integrations Hub, and new Nova Intelligence Agents to its AI customer engagement platform. The company says the update is designed to connect fragmented customer data across the marketing stack and create a continuous intelligence loop in which every interaction informs the next.

4 min read
AI Discovery

AI Search Is Reshaping Retail: What Brands Must Do Now

Conversational AI tools are fragmenting the traditional retail search journey, forcing brands to rethink how they structure product data, create content, and measure visibility. Experts say success now hinges on verified product knowledge graphs, schema markup, and cross-functional teams — not keyword density and backlinks.

7 min read