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The Authority Desk

23 storiesPage 2 of 2
AI Discovery

Creators Begin Pitching AI Visibility and AEO Alongside Traditional Metrics

Content creators and their agencies are adding answer engine optimization (AEO) and AI search visibility to brand pitches, as conversational AI platforms become a new channel for product discovery. Industry figures from Tinuiti, Deloitte Digital, IZEA, Collectively, and IAB UK say measurement standards are still nascent but interest is growing fast.

3 min read
AI Discovery

OpenAI's ChatGPT Relies on Patchwork of Crawlers and Third-Party APIs, Including SerpApi — Which Google Is Suing

A new analysis by Olivier de Segonzac maps the layered data pipeline behind ChatGPT's real-time web answers, revealing OpenAI's proprietary Labrador bots, Bing's image index, and SerpApi — the latter currently the target of a Google lawsuit over unauthorized scraping. A federal judge in September 2026 rejected SerpApi's bid to compel Google to disclose licensing agreements.

2 min read
AI Discovery

Google Pilots AI Content Payments, Lowers Search Profile Bar, and Struggles With AI Reporting

Google is testing a program that pays publishers when their content meaningfully contributes to AI-generated answers, while simultaneously acknowledging that Search Console reporting for AI search results remains inadequate. Meanwhile, Google lowered the follower threshold for Search profiles to 10,000, and Cloudflare introduced a new setting allowing sites to block AI training without cutting off search crawlers.

4 min read
AI Discovery

Twelve Hospitality Brands Dominate AI Citation Share as Most Rivals Go Unrecognised

Research published by Everything-PR finds that twelve hospitality brands capture 68 percent of AI citation share across five major AI platforms, leaving the rest of the industry largely invisible at the discovery stage. Marriott leads with a GEO Score of 83, while the study identifies thin digital source graphs — not brand weakness — as the primary reason otherwise reputable names lose out.

4 min read
AI Discovery

Yandex Practical ML Conf Showcases NEEDLE Search Benchmark and Ouroboros Self-Committing Coding Agent

At Yandex's Practical ML Conf on September 19, 2026, two talks in the 'Network' hall presented NEEDLE — a proposed online benchmark for search engine APIs used by agents — and Ouroboros, a coding agent with a constitution, memory, and the ability to commit to its own repository. Both talks were broadcast live and free on YouTube, though neither project has yet published a full methodology or repository.

3 min read
Buyer Behavior

Pew: In 34 of 37 Countries, More People Expect AI to Cut Jobs Than Create Them

A Pew Research Center report covering 37 countries finds that a median of 46% of adults expect AI to lead to fewer jobs over the next 20 years, compared with just 9% who expect more jobs. The core survey covered 42,151 adults in 36 countries, with U.S. figures drawn from separate American surveys. Job-loss expectations and AI awareness are both higher in wealthier nations, with high-income countries posting a median of 55% expecting fewer jobs versus 36% in middle-income countries.

3 min read