OutSystems Appoints April Miller as Director of Sales Process & Technology

OutSystems has appointed April Miller as Director, Sales Process & Technology, adding a leadership role focused on the processes and systems that support its sales organization, according to MarTech360.

The role brings together sales operations and technology, two functions that have grown increasingly intertwined in B2B organizations. Miller's responsibilities will include working with stakeholders to assess sales processes, identify opportunities for technology improvements, and support the implementation and adoption of systems used by sales teams.

The appointment comes as B2B technology companies reassess their go-to-market operations. According to MarTech360, "Sales teams are increasingly expected to work with data-driven processes while adapting to buyers who conduct more research independently before engaging with vendors." The source notes this trend has "increased the need for sales technology leaders who can connect business processes with the systems supporting them."

For an enterprise software company such as OutSystems, sales-process management involves coordination across sales, marketing, customer, and technology functions. MarTech360 reports that "CRM platforms, automation, analytics, and AI-enabled tools are increasingly used to support activities ranging from lead management to pipeline visibility and sales forecasting."

OutSystems has not issued a separate statement beyond what was reported by MarTech360. No timeline for specific deliverables or prior role for Miller was provided in the source material.