LiveRamp has expanded its ChatGPT Ads integration beyond conversion measurement to include first-party audience activation, allowing marketers to use RampID-linked CRM, loyalty, behavioral, web and app data to build Custom Audiences in 11 markets, with broader expansion planned.
OpenAI introduced Dots on September 29, 2026 — persistent AI agents powered by GPT-6 Astra that can maintain context, operate across more than 4,000 connected apps, and continue working toward goals without waiting for a new user prompt. The rollout begins across Pro, Business Premium, and Enterprise plans, with implications for marketing operations, content workflows, and enterprise governance.
Matt Maher, founder and CEO of M7 Innovations, has been named a 2026 LinkedIn Top Voice, an invitation-only recognition for global experts and innovators. LinkedIn's Editor-at-Large Andrew Seaman cited Maher's balanced, humor-laced approach to AI commentary as a distinguishing factor.
Stensul has announced the beta availability of an integration with Salesforce Marketing Cloud Next, enabling enterprise marketing teams and AI agents to create and personalize email campaigns using Salesforce data while maintaining governance controls. General availability is planned for Q4 2026.
IAB Tech Lab has announced AAMP 3.0, a new release of its Agentic Advertising Management Protocols framework that introduces OpenProposal — a specification designed to standardize the RFP-to-buy-commitment process for AI-driven media buying. The specification is open for public comment until October 22, 2026.
NoimosAI, developed by AGOS LABS TECHNOLOGIES LTD, has introduced a Customer Engagement Agent that allows marketers to describe campaign goals in plain language and have the AI automatically generate behavior-based engagement flows, covering segmentation, email content, branching logic, and performance tracking.
Gini Dietrich, founder of Spin Sucks, has overhauled the PESO Model Certification into a workbook-driven "operating system" for communications professionals, adding a proprietary AI tool and retaining its Syracuse University academic partnership ahead of an official 2026 launch.