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19 stories for “Citations”Page 1 of 2
AI Discovery

Google AI Overviews Show More External Links, But Some Open AI Mode Instead of Websites

Third-party tracking data shows external links inside Google AI Overview answer text rose sharply from near zero to 26.2% between early and late September 2026, while a separate recording demonstrates that some underlined text in AI Overviews opens AI Mode rather than an external webpage. Google's own Search Console reports do not currently provide enough data to measure click-through rates from AI features.

6 min read
AI Discovery

AI Answer Engines Strip "Path Metadata," Leaving Users Confidently Underinformed, Research Shows

A convergence of academic studies — including a Wharton experiment with more than 10,000 participants and a Pew Research Center tracking study of nearly 69,000 Google searches — shows that AI-generated summaries reduce how much users learn, suppress source clicks, and erode the natural feedback loop that once let readers gauge how reliable an answer was. Writing for Search Engine Journal, Duane Forrester argues the findings carry direct consequences for content publishers and B2B marketers.

4 min read
AI Discovery

How To Map The Sources Shaping AI Answers In Your Industry

Trendos Chief Commercial Officer Gintare Rimolaityte outlined a citation-audit framework in a Search Engine Journal webinar, showing marketers how to identify which sources inform AI-generated answers across Google AI Overviews, Perplexity, ChatGPT, and Gemini — and how to turn competitor citation gaps into a concrete action list.

4 min read
AI Discovery

Pranas Study Finds "AI Visibility Gap" as Third-Party Platforms Shape AI Search Results

Singapore-based Pranas has published research showing that brands with strong conventional web presences can still be underrepresented or misattributed in AI-generated answers, coining the term "AI Visibility Gap." An analysis of more than 20,000 prompts found YouTube, Instagram and Wikipedia among the most-cited sources in Google AI Overviews, while separate studies revealed that brand mentions in AI results do not reliably translate into direct website traffic, and that AI visibility can diverge significantly from real-world market share.

3 min read