Darkroom, an AI-native growth marketing agency, has launched Shadow — an AI workspace it built and used internally for six months — into public beta. The tool connects a brand's commerce and marketing data into a shared brand library and enables human-AI collaboration in multiplayer threads, with plans starting at $120 per month.
Demandbase has introduced Mojo, an AI agent designed to convert a stated B2B marketing strategy into a live, cross-channel campaign and continuously refine execution based on performance signals, marking a shift from task-specific AI tools toward fully agentic campaign management.
Google's Lighthouse 13.5 introduces an experimental audit for Agentic Resource Discovery (ARD), a proposed specification that enables AI agents to locate tools and services offered by a website. The audit is grouped under a new "Agent Discoverability" heading alongside the existing llms.txt audit, and is expected to roll out in Chrome 156 DevTools and PageSpeed Insights within two weeks.
At its Unbound 2026 conference, HubSpot announced what it describes as its most foundational product release, introducing a Growth Context framework, a self-updating CRM, a redesigned Breeze Assistant, Marketing Studio public beta, and new advertising integrations including a first-of-its-kind ChatGPT Ads connection.
NoimosAI, developed by AGOS LABS TECHNOLOGIES LTD, has introduced a Customer Engagement Agent that allows marketers to describe campaign goals in plain language and have the AI automatically generate behavior-based engagement flows, covering segmentation, email content, branching logic, and performance tracking.
Shopify CEO Tobi Lütke has named a new workplace phenomenon born of AI overuse: the "slop grenade," referring to AI-generated output handed to a colleague without being read first. Speaking on The Knowledge Project podcast released September 15, 2026, Lütke warned that lazy AI use has shifted work rather than eliminated it, with coworkers bearing the review cost. The comments arrive roughly 17 months after Lütke made AI use a baseline expectation at Shopify, and amid rising third-party data showing growing freelance demand for AI output correction.
Valtech unveiled its Agent Factory platform at DMEXCO 2026 in Cologne, offering enterprises a common environment for building, orchestrating and governing AI agents across business functions. The launch is backed by survey data showing most organizations have yet to achieve integrated AI-supported work.
Google and DeepMind researchers have introduced Dream-RSI, a technique that allows AI agents to test alternative search strategies by replaying recorded past attempts rather than running costly new computations. Benchmarked on Gemini 3.1 Pro and Gemini 3.7 Flash across eight tasks, the method matched or outperformed baselines while sharply reducing the number of live attempts required.