EMARKETER principal analyst Sky Canaves says AI is adding complexity to the consumer purchase journey rather than collapsing it, with shoppers using AI primarily for mid-funnel research while social media overtakes search engines for product discovery.
A University of Illinois Urbana-Champaign preprint studying 30,000 Reddit AI search answers found that already-upvoted, formally written comments were far more likely to be selected than comments rich in personal experience—and that most first-person language was stripped in the final answers.
Regina Moura, head of corporate communications at Roche Pharma Brazil, argues that generative AI has fundamentally shifted the rules of digital visibility: earned media and source credibility now drive brand presence, replacing keyword volume as the dominant currency of search.
A new roundup published by Explosion.com identifies ten LinkedIn marketing agencies redefining B2B lead generation by prioritising pipeline contribution over platform-native engagement metrics, with relevance, ICP precision, and multi-channel coordination emerging as the defining differentiators heading into 2026.
A new Search Engine Journal survey of search professionals finds that organic traffic is declining for many teams while conversions hold steady, and that budget plans are tilting sharply toward generative engine optimization (GEO) even though fewer than one in ten marketers feel confident measuring AI visibility.
Nasdaq-listed Datasea Intelligent Technology has shifted its AI agent digital marketing services from pilots to active delivery, with five customers now consuming services under arrangements that could represent up to approximately US$89.4 million in annualized service volume at maximum usage — though the company stresses the figure is not guaranteed revenue or contracted backlog.
Gini Dietrich, founder of Spin Sucks, has overhauled the PESO Model Certification into a workbook-driven "operating system" for communications professionals, adding a proprietary AI tool and retaining its Syracuse University academic partnership ahead of an official 2026 launch.
Content creators and their agencies are adding answer engine optimization (AEO) and AI search visibility to brand pitches, as conversational AI platforms become a new channel for product discovery. Industry figures from Tinuiti, Deloitte Digital, IZEA, Collectively, and IAB UK say measurement standards are still nascent but interest is growing fast.
Research published by Everything-PR finds that twelve hospitality brands capture 68 percent of AI citation share across five major AI platforms, leaving the rest of the industry largely invisible at the discovery stage. Marriott leads with a GEO Score of 83, while the study identifies thin digital source graphs — not brand weakness — as the primary reason otherwise reputable names lose out.
A Pew Research Center report covering 37 countries finds that a median of 46% of adults expect AI to lead to fewer jobs over the next 20 years, compared with just 9% who expect more jobs. The core survey covered 42,151 adults in 36 countries, with U.S. figures drawn from separate American surveys. Job-loss expectations and AI awareness are both higher in wealthier nations, with high-income countries posting a median of 55% expecting fewer jobs versus 36% in middle-income countries.
OutSystems has named April Miller as Director, Sales Process & Technology, a newly created leadership role focused on integrating sales operations and technology within the enterprise software company's commercial organization.
Google has begun a live experiment adding a "Dive deeper" button to AI-generated summaries in its Discover feed, aiming to help mobile users explore topics more fully while directing traffic to a wider range of original publishers and community sources. The initiative, currently limited to video content, was announced by Google Search VP of Product Robby Stein on X.