NoimosAI, developed by AGOS LABS TECHNOLOGIES LTD, has introduced a Customer Engagement Agent that allows marketers to describe campaign goals in plain language and have the AI automatically generate behavior-based engagement flows, covering segmentation, email content, branching logic, and performance tracking.
Anthropic is said to be considering a new model release and the use of independent safety auditors as the company's IPO timeline draws closer, with the practical value of any such assurance hinging on auditor access, methodology transparency, and remediation scope.
A new Phocas survey of more than 100 wholesale distributors finds that nearly half are now using AI for selling, yet significant gaps in sales performance measurement persist — with sizable shares of respondents not tracking win rates, forecasting accuracy, or customer retention.
The widespread adoption of AI-powered search tools is forcing PR and marketing professionals to rethink what "earned media" means, as AI systems now assess brand content for credibility, authority, consistency and frequency rather than how a placement was procured, according to a column published by Brandpoint's chief commercial officer in USA Today on September 22, 2026.
Shopify CEO Tobi Lütke has named a new workplace phenomenon born of AI overuse: the "slop grenade," referring to AI-generated output handed to a colleague without being read first. Speaking on The Knowledge Project podcast released September 15, 2026, Lütke warned that lazy AI use has shifted work rather than eliminated it, with coworkers bearing the review cost. The comments arrive roughly 17 months after Lütke made AI use a baseline expectation at Shopify, and amid rising third-party data showing growing freelance demand for AI output correction.
Marcel Harfouche, founder of Australian consultancy MrZeroClick, is positioning brands to gain visibility inside AI-generated answers rather than traditional search rankings, as a reported 68 percent of searches now end without a click. CEO Times profiled his approach on 20 September 2026, noting a Best of Best Review recognition as Best AI Search Expert in Australia of 2026.
Valtech unveiled its Agent Factory platform at DMEXCO 2026 in Cologne, offering enterprises a common environment for building, orchestrating and governing AI agents across business functions. The launch is backed by survey data showing most organizations have yet to achieve integrated AI-supported work.
Nkateko Khosa, Business Unit Director at BOLD, argues that executives and their communications teams have fallen into a "thought leadership trap" by prioritising safe, consensus-driven content over genuine insight — rendering most of what they publish invisible to the audiences they seek to influence.
A Fiverr survey of top-rated search freelancers finds that more respondents reported a rise in client requests for generative engine optimization (GEO) than for Google-ranking work over the past year, according to the platform's 2026 Holiday Marketing Index released on September 21. The report also highlights growing pricing pressure on AI-assisted work and a shift toward advisory roles for search specialists.
Sponsored ads appeared in 47% of ChatGPT conversations about video games and consoles tracked by Comscore in June 2026, up sharply from 3% in March, according to the firm's Q2 2026 AI Intelligence Report. Ad presence also rose across toys, hobbies, books, music, and video categories over the same period.
Conversational AI tools are fragmenting the traditional retail search journey, forcing brands to rethink how they structure product data, create content, and measure visibility. Experts say success now hinges on verified product knowledge graphs, schema markup, and cross-functional teams — not keyword density and backlinks.
R/GA is launching the BRDNA Sequencer in September 2025, a platform-agnostic system that encodes a company's brand guidelines into structured instructions usable by AI creative tools, enabling teams to produce on-brand marketing assets without restating rules for every prompt.