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84 articles for “marketing”Page 6 of 7
AI Discovery

AI Search Reshapes Earned Media as Brands Race for Algorithm Visibility

The widespread adoption of AI-powered search tools is forcing PR and marketing professionals to rethink what "earned media" means, as AI systems now assess brand content for credibility, authority, consistency and frequency rather than how a placement was procured, according to a column published by Brandpoint's chief commercial officer in USA Today on September 22, 2026.

3 min read
Content Operations

Shopify CEO Coins "Slop Grenade" to Describe Unreviewed AI Output Passed Between Coworkers

Shopify CEO Tobi Lütke has named a new workplace phenomenon born of AI overuse: the "slop grenade," referring to AI-generated output handed to a colleague without being read first. Speaking on The Knowledge Project podcast released September 15, 2026, Lütke warned that lazy AI use has shifted work rather than eliminated it, with coworkers bearing the review cost. The comments arrive roughly 17 months after Lütke made AI use a baseline expectation at Shopify, and amid rising third-party data showing growing freelance demand for AI output correction.

4 min read
AI Discovery

Australian AI Search Consultant Marcel Harfouche Builds Practice Around Zero-Click Optimization

Marcel Harfouche, founder of Australian consultancy MrZeroClick, is positioning brands to gain visibility inside AI-generated answers rather than traditional search rankings, as a reported 68 percent of searches now end without a click. CEO Times profiled his approach on 20 September 2026, noting a Best of Best Review recognition as Best AI Search Expert in Australia of 2026.

3 min read
AI Discovery

GEO Requests Outpace Google SEO Demand Among Fiverr Search Freelancers, Survey Finds

A Fiverr survey of top-rated search freelancers finds that more respondents reported a rise in client requests for generative engine optimization (GEO) than for Google-ranking work over the past year, according to the platform's 2026 Holiday Marketing Index released on September 21. The report also highlights growing pricing pressure on AI-assisted work and a shift toward advisory roles for search specialists.

3 min read
AI Discovery

AI Search Is Reshaping Retail: What Brands Must Do Now

Conversational AI tools are fragmenting the traditional retail search journey, forcing brands to rethink how they structure product data, create content, and measure visibility. Experts say success now hinges on verified product knowledge graphs, schema markup, and cross-functional teams — not keyword density and backlinks.

7 min read