Platform Watch
  • GOOGL343.50+1.6%
  • MSFT517.53+0.9%
  • META728.08+0.3%
  • RDDT147.86-1.1%
  • HUBS214.53-1.3%
  • ADBE237.69-1.5%
  • CRM234.69-0.8%
The archive

Search this publication.

84 articles for “marketing”Page 5 of 7
AI Discovery

How To Map The Sources Shaping AI Answers In Your Industry

Trendos Chief Commercial Officer Gintare Rimolaityte outlined a citation-audit framework in a Search Engine Journal webinar, showing marketers how to identify which sources inform AI-generated answers across Google AI Overviews, Perplexity, ChatGPT, and Gemini — and how to turn competitor citation gaps into a concrete action list.

4 min read
Content Operations

Darkroom Opens Shadow AI Workspace to Public Beta for Marketing Teams

Darkroom, an AI-native growth marketing agency, has launched Shadow — an AI workspace it built and used internally for six months — into public beta. The tool connects a brand's commerce and marketing data into a shared brand library and enables human-AI collaboration in multiplayer threads, with plans starting at $120 per month.

3 min read
AI Discovery

Google Tests "Dive Deeper" AI Topic Overviews Inside Discover Feed

Google is experimenting with a "Dive Deeper" feature in Discover that opens an AI-generated topic overview directly from a feed card, potentially keeping users on Google-owned surfaces before — or instead of — visiting a publisher's site. The test begins with video content and raises new measurement questions for publishers tracking the gap between AI impressions and actual referral clicks.

3 min read
AI Discovery

Pranas Study Finds "AI Visibility Gap" as Third-Party Platforms Shape AI Search Results

Singapore-based Pranas has published research showing that brands with strong conventional web presences can still be underrepresented or misattributed in AI-generated answers, coining the term "AI Visibility Gap." An analysis of more than 20,000 prompts found YouTube, Instagram and Wikipedia among the most-cited sources in Google AI Overviews, while separate studies revealed that brand mentions in AI results do not reliably translate into direct website traffic, and that AI visibility can diverge significantly from real-world market share.

3 min read
AI Discovery

Baidu Adds AI Citation Metrics to Webmaster Tools, But Data Has Yet to Go Live

Baidu has introduced an AI Traffic Analysis section in its webmaster tools, tracking four new metrics—AI Citations, AI Impressions, AI Clicks, and AI CTR—though the dashboard remains empty as the rollout is still in progress. The move makes Baidu one of the few search engines to report AI citations as a distinct category, offering international brands a rare source of first-party AI visibility data in the Chinese market.

3 min read
Content Operations

HubSpot Unveils 'Growth Context' Platform Overhaul at Unbound 2026

At its Unbound 2026 conference, HubSpot announced what it describes as its most foundational product release, introducing a Growth Context framework, a self-updating CRM, a redesigned Breeze Assistant, Marketing Studio public beta, and new advertising integrations including a first-of-its-kind ChatGPT Ads connection.

4 min read