Wyndham Hotels & Resorts, Opella and BetMGM are among a growing tier of advertisers building in-house AI creative teams to mass-produce digital assets, reporting dramatic output gains while exercising selective guardrails on automated content.
Jon Miller, co-founder of Marketo, and Nick Bonfiglio, Marketo's former EVP of Global Product, launched Phave on September 23, 2026 — a marketing automation platform whose AI engine, Maestro, sequences marketing touches for individuals, accounts, and buying groups rather than relying on fixed rule-based journeys. Priced at $36,000 per year, Phave positions itself as a direct replacement for Marketo, HubSpot, Pardot, and Eloqua.
At EMARKETER's Future of Digital Summit 2026, senior analyst Blake Droesch said AI platforms surface far fewer products to consumers than traditional retail or search, creating urgency for brands to secure visibility through owned websites and strong retail channel presence — while questioning whether rising generative engine optimization (GEO) spending delivers sufficient ROI.
Amazon Business has unveiled "Amazon Business Deals," a tool enabling third-party sellers to create volume and tailored offers for corporate customers. Announced at the Amazon Accelerate event in Seattle, the feature targets the platform's 11 million business customers — ranging from small shops to Fortune 100 companies — and focuses on high-spend categories including IT, office supplies, and maintenance and repair.
Stagwell's chief AI officer John Kahan has outlined how the challenger holding company is using Palantir's platform-agnostic data infrastructure and Harvard-certified differential privacy to build an AI-powered marketing platform it says outflanks competitors on flexibility and data protection.
Google's August 2026 spam update completed its rollout on August 21 and eliminated hundreds of thousands of search rankings for sites relying on AI-generated content, thin affiliate setups, and misleading redirects. Independent analysis found that 16.71% of URLs previously ranking in the Top 10 fell beyond position 100, with some domains losing rankings for more than 200,000 search queries virtually overnight.
Matt Maher, founder and CEO of M7 Innovations, has been named a 2026 LinkedIn Top Voice, an invitation-only recognition for global experts and innovators. LinkedIn's Editor-at-Large Andrew Seaman cited Maher's balanced, humor-laced approach to AI commentary as a distinguishing factor.
Akamai Technologies has announced an $11.6 billion, seven-year contractual commitment with Anthropic to support the AI company's CPU workload demands using Akamai Cloud's distributed AI infrastructure and software. The deal includes a warrant granting Anthropic the right to acquire up to approximately 5% of Akamai's common stock and is expected to require around $5.5 billion in capital expenditures.
Phave, a new B2B marketing automation platform co-founded by Marketo creator Jon Miller, emerged from stealth on September 23, 2026, offering an AI-native system that selects the next best marketing touch for each buyer rather than following static rules. The product reached general availability in August and starts at $36,000 per year. Customer claims and vendor benchmarks remain unverified by independent sources.
A Search Engine Journal analysis argues that AI agents do not fix poor audience data but instead scale its flaws at machine speed, cautioning marketers that citation counts in AI search results are an insufficient measure of success without underlying data quality.
ZoomInfo has launched a native Model Context Protocol (MCP) connector inside Replit's Integrations marketplace, giving developers natural-language access to verified company and contact data through its GTM.AI platform without requiring custom API integration.
New LinkedIn research finds 88% of Australian B2B marketers believe their company's future growth depends on engaging Gen Z and Millennial decision-makers, as LinkedIn platform data shows those generations now hold 48% of Australian leadership roles — up from 35% in 2016. The study points to expert-voice content and trusted professional networks as the most effective strategies for reaching younger buyers, while credibility is increasingly rated above visibility as AI reshapes brand discovery.