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84 stories for “marketing”Page 2 of 7
Buyer Behavior

Marketo co-founder Jon Miller launches Phave, an AI-driven marketing automation platform targeting buying groups

Jon Miller, co-founder of Marketo, and Nick Bonfiglio, Marketo's former EVP of Global Product, launched Phave on September 23, 2026 — a marketing automation platform whose AI engine, Maestro, sequences marketing touches for individuals, accounts, and buying groups rather than relying on fixed rule-based journeys. Priced at $36,000 per year, Phave positions itself as a direct replacement for Marketo, HubSpot, Pardot, and Eloqua.

4 min read
AI Discovery

AI Product Shelves Are Shrinking: EMARKETER's Blake Droesch Warns Brands to Rethink Visibility Strategies

At EMARKETER's Future of Digital Summit 2026, senior analyst Blake Droesch said AI platforms surface far fewer products to consumers than traditional retail or search, creating urgency for brands to secure visibility through owned websites and strong retail channel presence — while questioning whether rising generative engine optimization (GEO) spending delivers sufficient ROI.

3 min read
Buyer Behavior

Amazon Business Launches Tailored Deals Feature to Convert 11 Million Organisations into Repeat B2B Buyers

Amazon Business has unveiled "Amazon Business Deals," a tool enabling third-party sellers to create volume and tailored offers for corporate customers. Announced at the Amazon Accelerate event in Seattle, the feature targets the platform's 11 million business customers — ranging from small shops to Fortune 100 companies — and focuses on high-spend categories including IT, office supplies, and maintenance and repair.

2 min read
Content Operations

Google's August 2026 Spam Update Wipes Out Sites Built on AI-Generated Content

Google's August 2026 spam update completed its rollout on August 21 and eliminated hundreds of thousands of search rankings for sites relying on AI-generated content, thin affiliate setups, and misleading redirects. Independent analysis found that 16.71% of URLs previously ranking in the Top 10 fell beyond position 100, with some domains losing rankings for more than 200,000 search queries virtually overnight.

2 min read
Executive Visibility

Futurist Matt Maher Named a 2026 LinkedIn Top Voice

Matt Maher, founder and CEO of M7 Innovations, has been named a 2026 LinkedIn Top Voice, an invitation-only recognition for global experts and innovators. LinkedIn's Editor-at-Large Andrew Seaman cited Maher's balanced, humor-laced approach to AI commentary as a distinguishing factor.

2 min read
AI Discovery

Akamai and Anthropic Sign $11.6 Billion AI Cloud Infrastructure Deal

Akamai Technologies has announced an $11.6 billion, seven-year contractual commitment with Anthropic to support the AI company's CPU workload demands using Akamai Cloud's distributed AI infrastructure and software. The deal includes a warrant granting Anthropic the right to acquire up to approximately 5% of Akamai's common stock and is expected to require around $5.5 billion in capital expenditures.

3 min read
Content Operations

Marketo Co-Founder Jon Miller Launches Phave to Replace Marketing Automation Rules with AI Decisions

Phave, a new B2B marketing automation platform co-founded by Marketo creator Jon Miller, emerged from stealth on September 23, 2026, offering an AI-native system that selects the next best marketing touch for each buyer rather than following static rules. The product reached general availability in August and starts at $36,000 per year. Customer claims and vendor benchmarks remain unverified by independent sources.

3 min read
Buyer Behavior

LinkedIn Research: 88% of Australian B2B Marketers Prioritise Younger Decision-Makers as Gen Z and Millennials Near Half of Leadership Roles

New LinkedIn research finds 88% of Australian B2B marketers believe their company's future growth depends on engaging Gen Z and Millennial decision-makers, as LinkedIn platform data shows those generations now hold 48% of Australian leadership roles — up from 35% in 2016. The study points to expert-voice content and trusted professional networks as the most effective strategies for reaching younger buyers, while credibility is increasingly rated above visibility as AI reshapes brand discovery.

4 min read