Search Engine Journal has announced a webinar scheduled for October 14, 2026, in which STAT's Tom Capper will outline measurement challenges posed by AI Overviews and large language models and offer tactical solutions for enterprise SEO practitioners.
A webinar hosted by Go Fish Digital and OpenAI outlined the distinct roles of paid ChatGPT ads and earned generative engine optimization (GEO) visibility, explaining how to measure brand presence in AI-generated answers and why website evidence must come first.
Trendos Chief Commercial Officer Gintare Rimolaityte outlined a citation-audit framework in a Search Engine Journal webinar, showing marketers how to identify which sources inform AI-generated answers across Google AI Overviews, Perplexity, ChatGPT, and Gemini — and how to turn competitor citation gaps into a concrete action list.