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3 stories for “Pipeline Measurement”Page 1 of 1
Buyer Behavior

Foodservice Suppliers Face a Buyer Journey Where 84% of Decisions Are Made Before the Sales Call

A September 2026 expert opinion piece in Nation's Restaurant News argues that foodservice equipment manufacturers and ingredient brands must rethink their go-to-market strategies as B2B buyers now complete approximately 70% of their purchasing journey independently and 84% have already chosen a preferred vendor before conversations begin — a shift that makes pre-sales influence the decisive battleground for suppliers.

3 min read
AI Discovery

OpenAI's ChatGPT Relies on Patchwork of Crawlers and Third-Party APIs, Including SerpApi — Which Google Is Suing

A new analysis by Olivier de Segonzac maps the layered data pipeline behind ChatGPT's real-time web answers, revealing OpenAI's proprietary Labrador bots, Bing's image index, and SerpApi — the latter currently the target of a Google lawsuit over unauthorized scraping. A federal judge in September 2026 rejected SerpApi's bid to compel Google to disclose licensing agreements.

2 min read