VML's 10th annual Future Shopper report finds that while 82% of consumers have used AI, shoppers remain cautious about autonomous AI purchasing and increasingly distrust AI-generated content, even as businesses accelerate AI adoption. Economic pressure is reinforcing a focus on price, trust, and seamless experience.
NoimosAI, developed by AGOS LABS TECHNOLOGIES LTD, has introduced a Customer Engagement Agent that allows marketers to describe campaign goals in plain language and have the AI automatically generate behavior-based engagement flows, covering segmentation, email content, branching logic, and performance tracking.
Retail media optimization platform Quartile announced on September 21, 2026 that it has become a technology partner supporting advertising in ChatGPT, giving brands access to ads within the conversational AI platform through Quartile's existing tools and workflows.
Conversational AI tools are fragmenting the traditional retail search journey, forcing brands to rethink how they structure product data, create content, and measure visibility. Experts say success now hinges on verified product knowledge graphs, schema markup, and cross-functional teams — not keyword density and backlinks.