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2 stories for “in-house marketing”Page 1 of 1

Mid-tier brands scale AI creative production as costs fall and tools mature

Wyndham Hotels & Resorts, Opella and BetMGM are among a growing tier of advertisers building in-house AI creative teams to mass-produce digital assets, reporting dramatic output gains while exercising selective guardrails on automated content.

Oct 45 min read

Content Operations

Darkroom Opens Shadow AI Workspace to Public Beta for Marketing Teams

Darkroom, an AI-native growth marketing agency, has launched Shadow — an AI workspace it built and used internally for six months — into public beta. The tool connects a brand's commerce and marketing data into a shared brand library and enables human-AI collaboration in multiplayer threads, with plans starting at $120 per month.

Sep 233 min read