Voltage president Corey Morris has outlined a six-step SEO content roadmap designed for the AI search era, arguing that traditional keyword-volume-first strategies are insufficient when Google AI Overviews suppress organic clicks by roughly 58 percent on top-ranked pages.
Fisher & Paykel's chief digital officer Rudi Khoury says customers are already using GPT-style tools as research interfaces, pushing the appliance company to treat AI as a marketing and discovery problem, not just a customer-service efficiency tool. The company's Agentforce-based service agent and broader roadmap reflect a view that discovery, service and conversion are converging inside conversational AI environments.