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| GOOGL | 343.50 | Regular-session close | Nasdaq via Yahoo Finance ↗ | |
| MSFT | 517.53 | Regular-session close | Nasdaq via Yahoo Finance ↗ | |
| META | 728.08 | Regular-session close | Nasdaq via Yahoo Finance ↗ | |
| RDDT | 147.86 | Regular-session close | NYSE via Yahoo Finance ↗ | |
| HUBS | 214.53 | Regular-session close | NYSE via Yahoo Finance ↗ | |
| ADBE | 237.69 | Regular-session close | Nasdaq via Yahoo Finance ↗ | |
| CRM | 234.69 | Regular-session close | NYSE via Yahoo Finance ↗ |
As AI agents increasingly handle product discovery and purchasing on behalf of consumers, a new category of startup is emerging to help US brands optimise their visibility to these non-human buyers — shifting marketing strategy from emotional appeal to structured data and logic.
A Sprout Social survey of 2,286 consumers across the US, UK and Australia finds that more than half plan to reduce holiday spending amid tariff concerns and rising prices, while social media has emerged as a top destination for gift discovery and customer service throughout the shopping journey.
EMARKETER principal analyst Sky Canaves says AI is adding complexity to the consumer purchase journey rather than collapsing it, with shoppers using AI primarily for mid-funnel research while social media overtakes search engines for product discovery.
