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8 stories for “Instagram”Page 1 of 1
Buyer Behavior

Foodservice Suppliers Face a Buyer Journey Where 84% of Decisions Are Made Before the Sales Call

A September 2026 expert opinion piece in Nation's Restaurant News argues that foodservice equipment manufacturers and ingredient brands must rethink their go-to-market strategies as B2B buyers now complete approximately 70% of their purchasing journey independently and 84% have already chosen a preferred vendor before conversations begin — a shift that makes pre-sales influence the decisive battleground for suppliers.

3 min read
AI Discovery

Google Tests "Dive Deeper" AI Topic Overviews Inside Discover Feed

Google is experimenting with a "Dive Deeper" feature in Discover that opens an AI-generated topic overview directly from a feed card, potentially keeping users on Google-owned surfaces before — or instead of — visiting a publisher's site. The test begins with video content and raises new measurement questions for publishers tracking the gap between AI impressions and actual referral clicks.

3 min read
AI Discovery

Pranas Study Finds "AI Visibility Gap" as Third-Party Platforms Shape AI Search Results

Singapore-based Pranas has published research showing that brands with strong conventional web presences can still be underrepresented or misattributed in AI-generated answers, coining the term "AI Visibility Gap." An analysis of more than 20,000 prompts found YouTube, Instagram and Wikipedia among the most-cited sources in Google AI Overviews, while separate studies revealed that brand mentions in AI results do not reliably translate into direct website traffic, and that AI visibility can diverge significantly from real-world market share.

3 min read
AI Discovery

Google Pilots AI Content Payments, Lowers Search Profile Bar, and Struggles With AI Reporting

Google is testing a program that pays publishers when their content meaningfully contributes to AI-generated answers, while simultaneously acknowledging that Search Console reporting for AI search results remains inadequate. Meanwhile, Google lowered the follower threshold for Search profiles to 10,000, and Cloudflare introduced a new setting allowing sites to block AI training without cutting off search crawlers.

4 min read