India's Advertising Standards Council (ASCI) has released new guidelines requiring brands to disclose the use of synthetically generated content in advertisements when it could materially influence consumer decisions. The rules, which take effect three months after publication, also prohibit fabricated endorsements and unauthorised likenesses, clarifying that an AI disclosure label cannot legitimise an otherwise misleading advertisement.
New LinkedIn research finds 88% of Australian B2B marketers believe their company's future growth depends on engaging Gen Z and Millennial decision-makers, as LinkedIn platform data shows those generations now hold 48% of Australian leadership roles — up from 35% in 2016. The study points to expert-voice content and trusted professional networks as the most effective strategies for reaching younger buyers, while credibility is increasingly rated above visibility as AI reshapes brand discovery.
Google has announced plans to phase out its 15-year-old Dynamic Search Ads format in favour of AI Max, with automatic migration set for February 2027, while OpenAI is simultaneously rolling out new advertising products for ChatGPT, including Sponsored Agents and direct ad purchasing in India and other markets.
Google has begun a live experiment adding a "Dive deeper" button to AI-generated summaries in its Discover feed, aiming to help mobile users explore topics more fully while directing traffic to a wider range of original publishers and community sources. The initiative, currently limited to video content, was announced by Google Search VP of Product Robby Stein on X.
