Voltage president Corey Morris has outlined a six-step SEO content roadmap designed for the AI search era, arguing that traditional keyword-volume-first strategies are insufficient when Google AI Overviews suppress organic clicks by roughly 58 percent on top-ranked pages.
Perplexity has released Photon, an in-house retrieval and ranking engine written in Rust, replacing a forked open-source engine. The company reports that production p99 latency dropped from roughly 800 ms to 65 ms. Photon now handles all production search traffic and powers a new Fast Search mode in the Perplexity Search API, priced at $1 per 1,000 requests.
Content creators and their agencies are adding answer engine optimization (AEO) and AI search visibility to brand pitches, as conversational AI platforms become a new channel for product discovery. Industry figures from Tinuiti, Deloitte Digital, IZEA, Collectively, and IAB UK say measurement standards are still nascent but interest is growing fast.