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3 articles for “B2B Lead Generation”Page 1 of 1
Buyer Behavior

LinkedIn Research: 88% of Australian B2B Marketers Prioritise Younger Decision-Makers as Gen Z and Millennials Near Half of Leadership Roles

New LinkedIn research finds 88% of Australian B2B marketers believe their company's future growth depends on engaging Gen Z and Millennial decision-makers, as LinkedIn platform data shows those generations now hold 48% of Australian leadership roles — up from 35% in 2016. The study points to expert-voice content and trusted professional networks as the most effective strategies for reaching younger buyers, while credibility is increasingly rated above visibility as AI reshapes brand discovery.

4 min read