Weekly briefings
The week, in brief
What mattered most each week, and why, in one read.
Sep 28 – Oct 4, 2026
AI Agents, Shrinking Search Shelves and Governance Gaps: The Week of Sep 28 – Oct 4, 2026
A week of consequential AI moves — OpenAI's persistent Dots agents, new data on search-rank decoupling, mid-market creative scaling, and governance surveys — exposed a widening gap between what organisations are deploying and the controls they have in place to manage it.